This is the cold email plan we'd run for an ecommerce email marketing agency that serves DTC brands in one category. These agencies usually build on Klaviyo and run SMS next to email. The best signal takes five minutes to find. Add something to their cart and leave.
Your market is every brand in your category selling through its own online store. Store Leads lists stores by platform and category and shows which ones run Klaviyo.
Narrow it to brands big enough to feel the money. A brand running paid ads every day has the traffic to make email worth fixing. These are the signals worth looking for.
Sign up with a test inbox and add a product to the cart and leave. No reminder within a day means sales are slipping out of their store.
Sign up for their list and count what arrives in the first week. One discount code and then silence means there is no welcome flow.
Store Leads and BuiltWith show Klaviyo on their site. A brand paying for Klaviyo and sending one email a month has the tool and not the program.
Meta Ad Library shows how many ads a brand runs. Lots of ads and weak email means they pay for each visitor and keep very few of them.
Look for a text message signup on the site or at checkout. A brand without one has a whole channel left to test.
At smaller brands the founder decides. At bigger ones it is the head of ecommerce or the email manager.
Sign up and browse and add to cart and leave. Screenshot each email and text that arrives over seven days and list the flows that are missing.
It works because it is their customer's experience and not your opinion.
Walk through it on a 15 minute screen share. Which flow to build first depends on their margins and how often customers reorder and the call is where the missing flows become your job.
The five emails their welcome flow should send written in their brand voice with the subject lines.
It works because the writing is the hard part.
Go through the emails on a call so they can check the offers and the claims. Once they're agreed the next step is someone building them into Klaviyo.
Build their abandoned cart flow inside their Klaviyo and switch it on. They approve the emails first.
It works because Klaviyo shows the revenue each flow brings in. After a few weeks they can see exactly what one flow is worth to them.
It starts with a 20 minute call to agree the discount rules and get access to Klaviyo. Have it live within a week of that call.
Each segment gets its own email because a specific email gets more replies than a general one. Split each segment by sub-industry too so the examples in the email fit the reader.
Keep each email under 100 words with one reason for writing and one line of proof and one offer and one question. The proof lines are examples of the kind of result to use. Swap in real results of your own before anything goes out.
Lead with the cart test and the date. Offer the free cart flow.
Hi {{first_name}},
Added {{product}} to my cart on {{company}} on {{test_date}} and left. No reminder came.
We run email and SMS for {{category}} brands only. Happy to build that reminder in your Klaviyo free.
The cart flow we built for a brand your size brought in $11,400 in its first 30 days.
Want me to?
{{sender_first_name}}
Lead with what arrived after signup and what should have. Offer the welcome emails.
Hi {{first_name}},
Signed up to {{company}}'s list on {{signup_date}}. One discount code came and then nothing.
Wrote the five welcome emails I'd send new subscribers instead.
A welcome flow like this became one client's second biggest earner inside Klaviyo within two months.
Want me to walk you through them?
{{sender_first_name}}
Lead with their ad count and what happens to visitors who don't buy the first time. Offer the flow audit.
Hi {{first_name}},
{{company}} is running {{ad_count}} ads on Meta right now. Signed up to your list to see what happens after the click.
Screenshotted everything that arrived over a week and marked the flows that are missing.
Filling those gaps for a brand spending the same on ads added $23,000 a month from email and SMS.
Want me to walk you through it?
{{sender_first_name}}
Lead with the tool they already pay for and ask for a call directly.
Hi {{first_name}},
Noticed {{company}} runs Klaviyo and the last campaign I received went out in {{last_send_month}}.
We run email and SMS for {{category}} brands on Klaviyo. A brand in the same spot made email its biggest channel after paid ads within a quarter.
Worth 15 minutes to see what your account could be sending?
{{sender_first_name}}
Send two follow ups in the same thread three to five days apart.
Each reply should end in a booked meeting that actually happens. The lead magnet and the offer get delivered on that call and never go out as a file to read later.
The replies below cover the three ways people say yes.
They asked for the welcome emails or the audit. The call picks what to build first.
Hi {{first_name}},
Happy to. The emails need a check on your offers and claims before they go anywhere near your list. Fifteen minutes on a screen share is enough to go through all five and agree the changes.
Does Tuesday at 10am or Wednesday at 2pm work?
{{sender_first_name}}
They want the free cart flow. The call sets the discount rules and sorts out access.
Hi {{first_name}},
Great. I need 20 minutes with you to agree the discount rules and get access to Klaviyo. The flow goes live within a week of that call.
Does Thursday at 11am or Friday at 3pm work?
{{sender_first_name}}
They said yes to a call. Tell them what they'll leave with so they show up.
Hi {{first_name}},
Perfect. I'll bring the flows your account is missing and an estimate of what each one could earn. You'll leave knowing what to switch on first.
Does Monday at 1pm or Tuesday at 9am work?
{{sender_first_name}}
Results aren't guaranteed and nobody honest can promise a number before the first emails go out. A few things decide how a campaign does.
The first few weeks show how the market responds. The list and the copy and the offer get sharper from there.
We build and run this campaign for one agency per industry.
This page is a starting point and a strategy we'd happily test ourselves. Working together gives us more context on your agency. That context lets us add better strategies and build better lists and offers and automations for you.
Thirty minutes on your market and how we'd reach it.