This is the cold email plan we'd run for a technical SEO agency that fixes big websites for one industry. All the signals on this page can be checked from outside the company before a single email goes out. Run it yourself or have us run it for you.
Cold email fits a technical SEO agency when these things are true.
Your market is every company in your industry whose website is big enough to break. A ten page site rarely needs you. A site with thousands of product pages or location pages has plenty of places for things to go wrong.
A crawler sees the same site Google sees. The problems are public and you can find them before you send anything. These are the signals worth looking for.
Ahrefs or Semrush shows how many of their pages get any search traffic at all. A catalogue of thousands of products with a few dozen pages bringing in visitors is a site Google struggles with.
Screaming Frog crawls a site the way Google does. Broken links and redirects that bounce several times before landing are easy to count and easy to show.
Google's PageSpeed Insights scores the phone version of any page. Run their best selling product page and their biggest category page. Red scores are a problem anyone on their team can check.
BuiltWith shows the platform a site runs on and when that changed. The Wayback Machine shows the old site. A platform move is where old pages lose their redirects and rankings go with them.
The traffic history in Ahrefs or Semrush shows sudden falls. A steep drop that lines up with a relaunch is something the owner already feels and wants explained.
Stores and catalogues often create a new address for each filter a visitor clicks. A crawl shows thousands of near copies of the same page and Google has to guess which one to rank.
At a small company the owner or the head of marketing makes this call. At a bigger one it is the head of ecommerce or digital. Bring their developer into the thread early because the developer owns the fix.
The ten biggest problems from a Screaming Frog crawl of their site. Show how many pages each one touches and what fixing it involves in plain words. Rank them by how many important pages they affect.
It works because nobody else has looked and the crawl runs by itself so it scales to a whole list.
Walk through it on a 20 minute screen share. A crawl report means little to a marketing lead until someone shows which problems cost them traffic and which ones can wait. That conversation is where the project gets scoped.
For sites that moved platforms. The old addresses from the Wayback Machine and Ahrefs tested one by one with the ones that now return an error marked.
It works because it shows lost traffic they didn't know about.
Go through it on a call with their developer or marketing lead. Some old pages should redirect and some should stay gone and only they know which products still matter.
Map each broken old address to the right new page and hand over the finished redirect file. Their developer uploads it in an afternoon.
It works because the win is fast and easy to check. Broken pages start working again and the links pointing at them count again. The bigger fixes on the crawl report become the project.
It starts with a 20 minute call to confirm which products and pages still matter. Deliver the file within five working days of that call.
Each segment gets its own email because a specific email gets more replies than a general one. Split each segment by sub-industry too so the examples in the email fit the reader.
Keep each email under 100 words with one reason for writing and one line of proof and one offer and one question. The proof lines are examples of the kind of result to use. Swap in real results of your own before anything goes out.
Lead with the old addresses that now return an error and offer the redirect file.
Hi {{first_name}},
Looks like {{company}} moved to {{new_platform}} around {{migration_month}}. Tested the old addresses and {{broken_count}} of them now return an error.
Happy to map each one to the right new page and build the redirect file free.
A distributor we did this for had its top product pages back on page one within five weeks of uploading it.
Want it?
{{sender_first_name}}
Lead with the month of the drop and what changed on the site that month. Ask for a call directly.
Hi {{first_name}},
{{company}}'s search traffic fell in {{drop_month}}. That's the same month {{site_change}}.
We fix the technical side of search for {{industry}} websites. The last drop like this we traced was caused by one page template and took two weeks to fix.
Worth 15 minutes to walk through what I found?
{{sender_first_name}}
Lead with the phone score of their best selling product page and offer the crawl report.
Hi {{first_name}},
Ran {{company}}'s {{product}} page through Google PageSpeed Insights. It scored {{mobile_score}} out of 100 on phones.
Crawled the rest of the site too and wrote up the ten biggest problems in plain English.
A manufacturer with a catalogue your size went from 31 to 84 on that score after our fixes and its product pages climbed with it.
Should I walk you through the report?
{{sender_first_name}}
Lead with the number of near copies the crawl found and offer the crawl report.
Hi {{first_name}},
A crawl of {{company}}'s site found {{duplicate_count}} near copies of your product pages. They mostly come from filter options like size and color.
Google splits its attention across all of them so the real pages rank lower.
Cleaning this up for a 9,000 page catalogue last spring cut the pages Google had to read in half and lifted traffic within a quarter.
Want to see the full list?
{{sender_first_name}}
Send two follow ups in the same thread three to five days apart.
Each reply should end in a booked meeting that actually happens. The lead magnet and the offer get delivered on that call and never go out as a file to read later.
The replies below cover the three ways people say yes.
They asked for the crawl report. The call turns a technical list into priorities they can act on.
Hi {{first_name}},
Happy to. The report has ten issues and only a few of them are costing {{company}} real traffic. Twenty minutes on a screen share is enough to show which ones and what each fix involves for your developer.
Does Tuesday at 10am or Wednesday at 2pm work?
{{sender_first_name}}
They want the redirect file. The call confirms which pages still matter.
Hi {{first_name}},
Great. Before I build the file I need 20 minutes with you or your developer. Some old pages should point to new ones and some products are gone for good and only you know which.
The file arrives within five working days of that call. Does Thursday at 11am or Friday at 3pm work?
{{sender_first_name}}
They said yes to a call about the drop. Tell them what they'll leave with so they show up.
Hi {{first_name}},
Perfect. I'll show you the pages that lost traffic in {{drop_month}} and what changed on each one. You'll leave knowing what caused the drop even if your own team fixes it.
Does Monday at 1pm or Tuesday at 9am work?
{{sender_first_name}}
Results aren't guaranteed and nobody honest can promise a number before the first emails go out. A few things decide how a campaign does.
The first few weeks show how the market responds. The list and the copy and the offer get sharper from there.
We build and run this campaign for one agency per industry.
This page is a starting point and a strategy we'd happily test ourselves. Working together gives us more context on your agency. That context lets us add better strategies and build better lists and offers and automations for you.
Thirty minutes on your market and how we'd reach it.